It's hard to describe how amazing it is to have someone like my designs enough to buy one of my t-shirts. I feel a real responsibility to live up their expectations. When someone ordered a single t-shirt from New Zealand I was amazed. It was simultaneously awesome and a worry ... what if it wasn't exactly what they'd expected?
According to a quick google search, 660,000 new companies were registered in the UK in 2017. Wow. Just wow. The harsh reality is that 8/10 will fail within the first year. Starting a start-up is the hardest thing I've ever done.